The Exchange customer base is quite diverse and is comprised of active duty personnel, National Guard and Reserves, retirees, family members and authorized civilian employees.
|The Exchange Customer Base|
|38.1%||Enlisted Soldiers - Minorities|
|20%||Officers - Minorities|
|48.5%||Enlisted Soldiers 17-24 Years Old|
|15%||Enlisted / Officers - Women|
The Exchange customer base is not only diverse in categories of race, gender and age, but also lifestyles and attitudes. It is imperative that we target these differences and meet the challenges set forth by our diverse culture. The Exchange Diversity is excited and ready to achieve this goal.