Strategic Plan
village of Loy Karezak during Operation ENDURING FREEDOM
U.S. Army paratroopers move off a drop zone near Al Asad Airbase, Iraq, Feb. 12, 2010. Photographer's Name: Spc. Michael J. MacLeod
Goal One

Develop a lifelong emotional connection with our customers.

Goal Two

Build a culture that promotes associate loyalty and ownership, and encourages enterprise sustainability and continuous improvement.

A/Company, 2-504th Parachute Infantry Regiment
US Army Soldiers prepare to be extracted by helicopter, in the mountains of Adi Ghar, Afghanistan. Photographer's Name: SSG LEOPOLD MEDINA JR, USA
Goal Three

Provide expeditionary and mission support capabilities...
to "go where you go."

Warrior Competition, on Contingency Operating Base Speicher, in Tikrit, Iraq
U.S. Soldiers line up to prepare for the Warrior Competition in Tikrit, Iraq, Sept. 9, 2008. Photographer's Name: Staff Sgt Micky M. Bazaldua

Goal Four

Be the premier collaborative partner with federal and commercial entities.


Goal Five

Communicate the benefit, value and capabilities of the Exchange.

Read the Strategic Plan Report