Operation Be Fit
Mission & Vision
Fitness and wellness are a universal challenge for any organization. For the Exchange, it is part of our customers’mission: a fit body, mind and soul to ensure top performance in the daily endeavor of protecting America’s freedoms at home and abroad. The Exchange in collaboration with the Army, Air Force, DeCa and Morale, Welfare and Recreation operations, is launching a multiplicity of initiatives to promote healthy choices, fitness solutions and personal
wellness information to both customers and associates. The Operation Be Fit program goal is to corporately project an integrated awareness campaign that promotes and encourages a healthy lifestyle and to develop a life-long emotional connection with our customers.
Look for the Be Fit Shop in stores
Athletic footwear, fitness gear, sporting goods and nutrition items are all in one convenient location. Stop by your local exchange for all your health, wellness and fitness needs.