Bath time is an important part of your baby's daily routine and it's recommended that you incorporate this essential skincare step after your baby naturally sheds their nutrient-rich vernix or 24 hours after birth. It's best to start with sponge baths until the umbilical cord falls off, but then you can begin using a fragrance-free baby shampoo and baby body wash with ingredients like ceramides. Pediatric dermatologists agree that a baby body wash and shampoo for baby that is soap-free, pH balanced and enhanced with ceramides is beneficial for cleansing baby’s skin without disrupting the skin barrier. CeraVe Baby Wash and Shampoo was developed with pediatric dermatologists to gently cleanse your baby’s skin and hair with a tear-free, gentle lather that helps make bath time easy and fun. The gentle baby body wash and baby shampoo is designed to not disrupt baby's thinner, delicate, skin barrier by combining a fragrance-free, soap-free, tear-free formula with three essential ceramides that leaves skin feeling soft and soothed. Enhanced with hyaluronic acid, vitamin E and three essential ceramides, CeraVe Baby Wash and Shampoo gently cleanses for clean, nourished-looking skin. Size: 8 oz.