CHOICES TO FIT
YOUR LIFESTYLE

More than a fashion statement, a watch is a reflection of your personal taste and the image you wish to project. With so many watch types available today, it's easy to find one that fits your lifestyle.

ECO-DRIVE
Harness the power of light. Watches with Eco-Drive convert both natural and artificial light into electrical energy, keeping watches running without ever replacing the batteries.

KINETIC MECHANISM
A watch powered by you! This low-maintenance watch transforms kinetic energy into electrical energy - all by your own simple, everyday movements.

AUTOMATIC
Often referred to as "self-winding", mechanical watches harness energy through the natural motion of the wearer's wrist.

QUARTZ WATCH
Quartz movement works by using a small, battery-powered piece of vibrating quartz crystal, known for its precise, reliable timekeeping.

CHRONOGRAPH
Tiny little mechanisms, powered by springs, engage and disengage at the press of a button to time events, measure speed, distance or even heart rate.

ATOMIC WATCH
Atomic watches are the most accurate of all wristwatches. Atomic time is the official U.S. government time, and atomic watches automatically adjust for daylight savings time.

FITNESS/ACTIVE WATCHES
Casual and "athleisure" watches offer practicality, functionality and a sense of status. Wearable fitness technology often makes fitness improvements easier.

LUXURY WATCHES
These watches are highly sought after because of an appreciation for their design innovation, complexity, precision and skill required to create such a timepiece.

MILITARY INSPIRED
Practical, athletic and durable, military-inspired watches are a tougher breed of watches and are able to withstand the harshest conditions.

SMART WATCHES
From notifications to navigation, stay connected and in style with a smartwatch. Using Bluetooth technology, this computerized timepiece provides access to calls, texts, instant messages, apps, music and social media from your smartphone delivered to your wrist.

COMMON FEATURES
& FUNCTIONS

Besides keeping time, many watches offer you more. Here are some common features and functions of today's timepieces.

1Bezel The outside rim that surrounds the dial and retains the crystal

2Calendar Shows you the day, date and/or month

3Case The metal housing that holds and protects a watch's inner working parts

4Chronograph A stopwatch dial or display that measures elapsed time

5Crown & Stem The knob used to set hands and change function

6Crystal The outer transparent cover that protects the dial and hands

7Dial/Face Surface of the watch that registers and displays the time

ELEMENTS USED

 

STAINLESS STEEL CASE
The most durable and commonly used watch case material, stainless steel is highly resistant to rusting, scratching and corrosion.

TITANIUM CASE
Very easy to wear, titanium is stronger and lighter than steel. It is also corrosion-resistant, especially to salt water. Plus, it is nickel-free and hypoallergenic.

CERAMIC CASE
The most important property of ceramic is its high scratch resistance. This durable case will never rust or corrode. It is hypoallergenic, virtually scratchproof, stain-resistant and does not crack or peel.

ION-PLATED CASE
Provides an alternative appearance and offers a distinct visual. The case has a protective and decorative coating of a black, gray or blue film that can be placed on or combined with other metals.

MINERAL GLASS
The most common type of protective glass is made of silicon, boron, calcium or manganese oxides. Advantages include excellent clarity, hardness, scratch resistance and pressure resistance.

SYNTHETIC CORUNDUM
(SAPPHIRE) GLASS

This highly scratch-resistant crystal is created through the fusion of sapphire and mineral glass crystals, which virtually shrug off knocks and scratches. It is typically coated with an anti-reflective coating that reduces glare and improves legibility.

ACRYLIC OR PLEXIGLASS®
CRYSTAL GLASS

Made of a synthetic resin, the advantages of acrylic include good clarity, shock resistance, pressure resistance and easy cleaning. Also, minor scratches can be buffed out of the crystal.

MAINTENANCE TIPS

 

CLEANING METAL SURFACES
Simply wipe the watch regularly with a soft, dry cloth. Dampen the cloth slightly for stubborn spots. For delicate watches or stubborn stains, take to a professional jeweler to be cleaned.

CLEANING LEATHER
Remove salt residue and soil by wiping gently with a soft cloth and mild soap or saddle soap. Occasionally, you can clean the inside surface using a soft cloth dampened with alcohol.

CLEANING CERAMIC
As with any type of watch band, dirt can accumulate in the crevices and between links. Remove dust and debris with a dry cloth. Clean thoroughly using a soft toothbrush and a non-abrasive cleaner or mild soap and warm water.

CLEANING RUBBER
Solvents, oils, tanning lotions, hand lotions and salt can all cause rubber to deteriorate. If the strap is exposed to any of these substances, clean it thoroughly using a soft toothbrush, mild soap and warm water.

AVOID EXTREME TEMPERATURES
Extremely high temperatures may cause the watch to malfunction. It also may shorten the life of the energy cell/ battery. Likewise, leaving the watch in extremely cold temperatures can cause irregular timekeeping for a bit until the watch returns to a more normal temperature.

AVOID MAGNETS
Avoid exposing an analog quartz watch to anything magnetic. This may cause it to temporarily stop working or show a gain or loss of time.