
CHOICES TO FIT
YOUR LIFESTYLE
More than a fashion statement, a watch is a reflection of your personal taste and the image you wish to project. With so many watch types available today, it's easy to find one that fits your lifestyle.
ECO-DRIVE
Harness the power of light. Watches with Eco-Drive convert
both natural and artificial light into electrical energy, keeping
watches running without ever replacing the batteries.

KINETIC MECHANISM
A watch powered by you! This low-maintenance watch
transforms kinetic energy into electrical energy - all by your
own simple, everyday movements.

AUTOMATIC
Often referred to as "self-winding", mechanical watches
harness energy through the natural motion of the wearer's
wrist.

QUARTZ WATCH
Quartz movement works by using a small, battery-powered
piece of vibrating quartz crystal, known for its precise, reliable timekeeping.

CHRONOGRAPH
Tiny little mechanisms, powered by springs, engage and
disengage at the press of a button to time events, measure
speed, distance or even heart rate.

ATOMIC WATCH
Atomic watches are the most accurate of all wristwatches.
Atomic time is the official U.S. government time, and atomic
watches automatically adjust for daylight savings time.

FITNESS/ACTIVE WATCHES
Casual and "athleisure" watches offer practicality, functionality
and a sense of status. Wearable fitness technology often
makes fitness improvements easier.

LUXURY WATCHES
These watches are highly sought after because of an
appreciation for their design innovation, complexity, precision and skill required to create
such a timepiece.

MILITARY INSPIRED
Practical, athletic and durable, military-inspired watches are
a tougher breed of watches and are able to withstand the
harshest conditions.

SMART WATCHES
From notifications to navigation, stay connected and in style with a smartwatch. Using Bluetooth technology, this computerized timepiece provides access to calls, texts, instant messages, apps, music and social media from your smartphone delivered to your wrist.

COMMON FEATURES
& FUNCTIONS
Besides keeping time, many watches offer you more. Here are some common features and functions of today's timepieces.

1Bezel The outside rim that surrounds the dial and retains the crystal
2Calendar Shows you the day, date and/or month
3Case The metal housing that holds and protects a watch's inner working parts
4Chronograph A stopwatch dial or display that measures elapsed time
5Crown & Stem The knob used to set hands and change function
6Crystal The outer transparent cover that protects the dial and hands
7Dial/Face Surface of the watch that registers and displays the time
ELEMENTS USED
STAINLESS STEEL CASE
The most durable and commonly used watch case material,
stainless steel is highly resistant to rusting, scratching and
corrosion.

TITANIUM CASE
Very easy to wear, titanium is stronger and lighter than steel.
It is also corrosion-resistant, especially to salt water. Plus, it
is nickel-free and hypoallergenic.

CERAMIC CASE
The most important property of ceramic is its high scratch
resistance. This durable case will never rust or corrode. It
is hypoallergenic, virtually scratchproof, stain-resistant
and does not crack or peel.

ION-PLATED CASE
Provides an alternative appearance and offers a distinct
visual. The case has a protective and decorative coating of
a black, gray or blue film that can be placed on or combined
with other metals.

MINERAL GLASS
The most common type of protective glass is made of silicon,
boron, calcium or manganese oxides. Advantages include
excellent clarity, hardness, scratch resistance and pressure
resistance.

SYNTHETIC CORUNDUM
(SAPPHIRE) GLASS
This highly scratch-resistant crystal is created through the
fusion of sapphire and mineral glass crystals, which virtually
shrug off knocks and scratches. It is typically coated with
an anti-reflective coating that reduces glare and improves
legibility.

ACRYLIC OR PLEXIGLASS®
CRYSTAL GLASS
Made of a synthetic resin, the advantages of acrylic include
good clarity, shock resistance, pressure resistance and easy
cleaning. Also, minor scratches can be buffed out of the
crystal.

MAINTENANCE TIPS
CLEANING METAL SURFACES
Simply wipe the watch regularly with a soft, dry cloth. Dampen the cloth slightly for stubborn spots. For delicate watches or stubborn stains, take to
a professional jeweler to be cleaned.

CLEANING LEATHER
Remove salt residue and soil by wiping gently with a soft
cloth and mild soap or saddle soap. Occasionally, you can
clean the inside surface using a soft cloth dampened with
alcohol.

CLEANING CERAMIC
As with any type of watch band, dirt can accumulate in the
crevices and between links. Remove dust and debris with a
dry cloth. Clean thoroughly using a soft toothbrush and a
non-abrasive cleaner or mild soap and warm water.

CLEANING RUBBER
Solvents, oils, tanning lotions, hand lotions and salt can all
cause rubber to deteriorate. If the strap is exposed to any of
these substances, clean it thoroughly using a soft toothbrush,
mild soap and warm water.

AVOID EXTREME TEMPERATURES
Extremely high temperatures may cause the watch to
malfunction. It also may shorten the life of the energy cell/
battery. Likewise, leaving the watch in extremely cold
temperatures can cause irregular timekeeping for a bit until
the watch returns to a more normal temperature.

AVOID MAGNETS
Avoid exposing an analog quartz watch to anything magnetic.
This may cause it to temporarily stop working or show a gain
or loss of time.
