Bring TV entertainment to life with the LG 77 inch OLED B3 4K HDR Smart TV with AI ThinQ and G-Sync. LG is celebrating a decade of brilliance that shows no sign of stopping. Over 8 million self-lit OLED pixels bring to life infinite contrast, perfect black and over a billion colors that add depth and bring out the bold, brazen and beautiful no matter what you’re watching. The next-gen α7 processor is exclusive to LG OLED and powers the B3’s incredible native 120Hz refresh rate.

LG OLED’s exclusive α7 Gen 6 processor uses AI to detect what you're watching and automatically sharpen and upscale the picture quality to 4K resolution and virtual surround sound. Get rich, accurate colors in bright or dark scenes with 100% color volume. See images that naturally draw your eye in even richer detail with OLED’s HDR Expression Enhancer. This technology tone-maps specific images for incredible sharpness.

Enjoy gaming with the blazing-fast 0.1 ms response rate, and NVIDIA G-Sync compatibility, AMD FreeSync Premium and VRR support for smoother, clearer picture. Whether you game on consoles or on the cloud, Game Dashboard and Game Optimizer put all the controls in easy reach.

Experience sound that moves you with the B3’s built-in audio upgrades. Feel like you’re at the movies with Dolby Atmos room-filling sound. AI virtually mixes sound to create surround speaker audio for remastered clarity.

Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels. Model: OLED77B3PUA.

Over 8 million self-lit OLED pixels

Exclusive next-gen α7 processor

B3’s incredible native 120Hz refresh rate

Dolby Atmos